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GTT Group to Sell Social Search Patent Portfolio

Portland, Oregon—October 9, 2019—Global Technology Transfer Group, Inc. (GTT Group), the premier provider of patent analysis and transaction advisory services to information and communication technology companies worldwide, announces the availability of a patent portfolio that relates to searching and navigation within a community of users and content such as a social network.

The portfolio is applicable to providers of user communities such as social networks, both in the personal and enterprise space. Enhancements to the ability of users to more efficiently find content or other users improves the social network experience and stickiness.

It is estimated that the number of worldwide social network users in 2019 is 3.2 billion, or 42% of the Earth’s entire population. 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users. Social media ad spending is predicted to increase by 19% in 2019, to an estimated total of $38B in ad spend in 2020 and the global ad spend in the Social Media Advertising segment in 2019 is estimated to be over $98B. Exemplary patents in this portfolio broadly relate to improved tools or systems for searching and navigating the large pools of databases and electronic media of user communities such as social networks. Improvements in ranking search results, profiling users, and recommending content are also enabled. 

Content providers create communities around their content and encourage users to interact with each other for discussion and debate. A key goal of these communities, which may include social networks, is to make the user interface engaging and frictionless. The more natural the interface, the more users focus on the experience. They are then likely to spend more time in the community consuming content.  The patents in this portfolio relate broadly to enabling the search for relevant content to be quicker and more accurate.

Providers of content communities and social networks are also looking to monetize their investments, which is done through advertising directly to users. However, advertising that is not of interest to users is inefficient and rarely cost-effective. Ideally, users should only be shown ads that are targeted and focused. The patents in this portfolio relate broadly to enabling users to be categorized more effectively based on their behavior within the community, such as by the content they view or the users they interact with, thus enabling more targeted ads.

The patent portfolio is applicable to organizing content in user communities such as social networks, allowing users to find content they are most interested in consuming, or in searching for users they would wish to interact with. The searching by these users may be tracked to identify user interest and sub-communities, and offer this information to advertisers so they can offer targeted ads that are meaningful and less obtrusive.  GTT Group has prepared evidence of use (EOU) materials to illustrate the adoption of the patent by major market participants.

“With so much content being generated, a major issue for online communities is how to engage with users in a way that feels organic and relevant,” stated Andy Godsey, GTT Group Managing Director. “The inventions in this portfolio enable social networks and search engines to present content, recommendations and advertisements in a personalized way.”

To receive more information about this opportunity, please contact Andy Godsey. All inquiries will be kept strictly confidential.

GTT Group is approaching potential buyers and providing materials explaining the strategic advantages of acquiring the portfolio. Offers to acquire the portfolio should be submitted by December 2019 or earlier. 

About Global Technology Transfer Group, Inc.

Global Technology Transfer Group, Inc. is a patent analysis and transaction advisory firm. The company’s corporate headquarters are in Portland, Oregon.

For more information, visit GTT Group at: www.gttgrp.com

Contact about this news

Andy Godsey

Global Technology Transfer Group, Inc.

+1 503.805.7001

agodsey@gttgrp.com